Investing in developing your website is very important. According to We Are Social and Hootsuite’s Digital 2019 report, the typical person with access to the internet spends an average of 6 hours and 42 minutes online a day. More and more people are working remotely, using cloud solutions, learning on online education platforms, playing games online, shopping on ecommerce platforms, using apps to communicate socially and even for business, and generally adopting a more digital-centred lifestyle.
The Covid-19 pandemic has only accelerated secular trends toward a shift to digital. The stock market gives an indication of just how strong digital transformation is, with a variety of tech companies benefiting from digital transformation, not only during the pandemic but before it as well.
The internet is increasingly people’s first channel when they are looking for goods and services, even when they plan on making a purchase in person. Whether a person is looking for groceries, clothes, medicine, or appliances, the internet is the first place they look. Relying on a business model that ignores the changing habits of your customers and potential customers is not smart at all.
Developing your website is critical. Everyone knows that your competition is just a click away, and this means that you have to give your customers a frictionless, high quality customer experience and make the journey from search to checking out as worthwhile and enjoyable as possible.
A good website is not just a kind of digital billboard that tells people who you are and what you offer, it is also a way to engage with your customers, provide customer support, grease the wheels of commerce, allow your customers to pay for your products and services, and gain valuable feedback from your customers so that you can optimise pricing and product development.
In developing your website, you need to understand what elements of web development you need to focus on. This can be content creation, database management, web design, web programming, or web publishing, or some combination of these.
You want to make sure that your website is designed by the most skilled web developers you can find. The website must communicate all your values, your brand, your services and products, and make the customer experience and customer journey as frictionless and enjoyable as possible.
Being online is no longer an option. You just have to be there. Imagine trying to find a local tree removal service, and a service provider was offline. Acquiring customers would almost entirely be by chance because few customers would physically go about looking for a tree removal service, they would turn to the web.
The magic of the internet is that it allows for discoverability and visibility. In the past, realtors would say, “Location is everything”, but in the world of the internet, search rank is key and a company with a worthwhile product or service and can acquire customers independently of its physical location.
The internet is where people start their search for products and services, so, being offline means that you will grow only thanks to walker-by customers popping in, and that is no way to grow.
You need to get online and invest in your website’s development.