The energy drink industry is already massive and only expected to grow larger. In 2021, the industry was at $14 billion, up from $11 billion in 2017, and it’s expected to reach $225 billion over the next four years.
During COVID, particularly during the height of quarantine, it seemed that the pandemic had a decreasing effect on the energy drink industry as the market relies so heavily on consumers stopping at convenience stores. However, one could argue that the current surge in the energy drink market could also be partially attributed to COVID as many young consumers are more health focused since the pandemic. They see energy drinks as a healthier alternative to sodas.
Over half of Americans still do not buy energy drinks, but the market is thriving with the consuming minority, and energy drink companies are looking to expand their market with different varieties.
Consumers can expect to see different options such as those with more plant based ingredients, less sugar, natural caffeine, quality and organic ingredients, and a wider range of flavors. With all of these changes and additions to the market, we will certainly see an increased consumer base and continued growth in the energy drink industry.