The digital age requires different tactics to ensure a dental practice grows. A practice will fall behind their competition if they do not invest in a fully-functional website. The website is not going to be selling anything directly from the site which can help simplify the website design process. The importance of a seamless website cannot be understated as a bad design can lead a person to look elsewhere for dental health. Enlisting the help of a web designer that is also well-versed in SEO is imperative. You want to rank at the top of search results as this can generate organic leads for the website. The following are things that you dental practice’s website needs to improve.
Easy to Find Contact Information
The main goal of the website is to set new appointments with current and potential patients. Current patients will likely set another appointment during checkout. There are some people that might want to contact the practice via email to ask questions. In today’s world, there are going to be potential patients that are worried about what health precautions are being taken. For returning patients, the ability to make an appointment online can provide ultimate convenience. There needs to be a system to hold patients accountable to show up to their appointments. The fines for missing an appointment are one thing but they rarely cover all of the lost revenue for the patient. Listing the website on a variety of platforms in the local area will just expand its reach.
A Meet The Team Page
People want to know who is going to be taking care of them. Listing the credentials of those dentists and hygienists can provide comfort to those worrying about their new dentist. This can be a great section for patients to get to know those that are taking care of them. Interests should be included as well as other information to build personal rapport. Take the time to create this page as it will help patients identify certain employees of the practice.
Quality Blog Content
The blog needs to have new content uploaded on a regular basis. There is a fear of the dentist for the general public needs to be addressed. A dentist in Cary that handles the entire family should write content for fears of the dentist at every age. There should also be tips to improve your dental health. Creating an information resource for patients and potential patients can drive search engine rankings. The blog content being shared on relevant publications can help a practice rank for specific keywords. Take the time and budget to invest in quality content for the website. Going over safety precautions in emails and texts is important. You do not want an issue with a long-term patient to ruin the rapport that has been built over the years.
Growing a dental practice needs to be done carefully with patient experience being a focus. Most people will not leave their current dentist unless you give them a reason to.