If you’re in sales, chances are you’ve given a pitch or two in your day. And if you want to be successful, those pitches need to be good. But what makes a good sales pitch?
Here are three things that will help elevate your sales pitches and help you close more deals:
1. Know Your Audience
This one seems like a no-brainer, but you’d be surprised how many salespeople don’t take the time to really understand who they’re talking to. Take the time to learn about your prospect’s business and their specific needs. The more you know about them, the better equipped you’ll be to craft a pitch that resonates.
You can identify your audience by:
-Asking your current customers what drew them to your product or service
-Conducting market research on your target demographic
-Survey your social medias and look at surveys/polls already done
-Make an “audience map,” a source you can turn back to that will remind you who you’re looking for.
2. Keep It Simple
When you’re crafting your pitch, resist the urge to try to cram too much information into it. Your prospect doesn’t need (or want) a novel-length sales pitch. Instead, focus on making your points clearly and concisely. Get to the point and then get out.
Your pitch should be less than 2 minutes, with the sweet spot being around 1 minute. This may seem like a short amount of time, but trust me, it’s more than enough to make your case.
Consider how you’re delivering your pitch. If you have an opportunity to share a memorable slideshow with someone(s), you need to be prepared! A simple and appealing slideshow can raise your closing rates.
3. Tell a Story
Humans are hardwired to respond to stories. So, when you’re putting together your pitch, try to tell a story that will resonate with your prospect. Make it relatable and relatable to their specific needs. If you can do that, you’ll be well on your way to closing the deal.
This is where knowing your audience comes in, then you know the best stories to share so they know you’re really invested in improving their lives with your service or product you’re trying to pitch.
Stories bring feeling into the conversation. So when you combine feelings with logic you know you’re doing a good job.
Reflect on What You Have, and Improve
Bonus tip, make a note of what a bad sales pitch would sound like, and avoid doing those things.
Sales pitches are an essential part of the sales process, but that doesn’t mean they have to be difficult. By following these three tips, you can elevate your sales pitches and close more deals.
Do you have any other tips on how to craft a successful sales pitch? Share them in the comments below!