Digital marketing tools have evolved immensely in the past 10 years creating groundbreaking apps,tools and features that have made our reality more automated, intelligent and innovative. Of course no digital marketing tool can stand on its own if you don’t actually use it so make sure to find the ones that best match your specific needs and marketing strategies. Below is a top 10 list of the digital marketing tools you will need to be using in 2021 so take a look, you might discover something you could actually use.
- AI Powered Chatbots
One of the hottest trends for 2021 are AI powered chatbots for customer service. Chatbots use machine learning to create a more user friendly experience tailored to the needs of each customer. Through the years and tech advancements chatbots have become more appealing to customers compared to the earlier unsophisticated versions. Thanks to NLP learning, chatbots can translate human intent and mimic actual conversation.
- Online Press Releases
Although online press releases are not a new concept it is still a strong PR strategy and the best way to get the message across that your business is launching a new product or service or any other newsworthy subject that you need press coverage. Using a prominent online platform that will ensure your press release will be professionally constructed and distributed through all the right channels for optimal reach and awareness is of paramount importance. One such tool is PR Newswire with over 60 years in the industry – you can of course do your own online research and compare the best online press release distributors that include reviews on PR Newswire and other prominent distributors.
- Email Marketing Platforms
Email marketing tools can save you time and effort by automating the emailing process. Marketers are able to create complex campaigns and audience segmentation to make sure that emails are relevant and increase your email open rate. Some of the most popular email marketing tools available are Mailchimp, Mailerlite, Mailjet, Constant Contact, Automizy and many more that you can easily discover with a simple online search.
- PPC Automation
Pay Per Click (PPC) is here to stay and evolve in 2021 even though there are more restrictions in place due to GDPR policies that have limited access to keyword and search query data. That being said PPC campaigns have become more efficient as they are powered by AI and machine learning that is helping to minimize costs and maximize conversions. Responsive Search Ads (RSAs) powered by Google AI are one of the up and coming automated features in PPC, optimizing your headlings, CTA and ad copy based on your audience and search terms.
- Digital Marketing Research Tools for SEO
These tools basically help you build the premise for your website’s growth by searching for the most relevant keywords for SEO optimization and help you create backlinks – that are the number one factor to rank higher on Google. There are many useful online SEO research tools and backlink checkers that you can find to suit your specific needs, you can check out Sitetrail’s extensive list of the best Seo and backlink tools for more.
- Programmatic Advertising
Programmatic Advertising is getting more popular especially with businesses that have a really clear target audience. You can benefit from programmatic as it uses AI and Real Time Bidding to help automate and streamline the ad buying process. You can also access all networks through the use of a highly targeted campaign that is delivered across devices helping maximize your set goals. Some popular programmatic advertising tools are Rocket Fuel, Adroll, Double Click and many more for you to explore online.
- Unified Social Media Platforms
With the plethora of social media platforms out there and the volume of content that a business needs to put out each day, using a platform that can unify all of this content and successfully monitor and analyze multiple campaigns is truly a life saver. Some tools worth mentioning are Weloveroi.com and Falcon.io.
- Web Analytics Tools
Web Analytics tools are going beyond just tracking web page usage through page tagging and cookies. These tools are really capable of giving in depth insights that can then help you optimize your website content and design and improve your marketing strategy. The most popular and widely used web analytics tool is of course Google Analytics but there are many more tools out there for you to explore.
- Affiliate Marketing Tools
Affiliate marketing is a simple and effective concept that will hold its ground and even grow in 2021 as influencers increase in popularity, making brands more eager to sell their products through affiliates. Some of the most well known affiliate marketing tools are Viglink, Rakuten Affiliate Network, ShareaSale and many more.
- Content Creation and Curation Tools
Content will still be king in 2021 so you will need access to the best tools out there to help you keep your content up to par. There are so many easy to use templated tools out there that can be curated for your specific content needs such as Canva, PicMonkey and Stencil to only mention a few. Apart from the design phase you also need to keep the content flowing so some tools to help you do that are Feedly, Kapost, Nooshub, Inoreader and many more.